It was a big acquisition at the time. Google’s priciest at the time (2006): $1.65 billion for a company started by just three three guys a year earlier. YouTube has grown into one of the most watched, visited, and engaging platforms on the world wide web. A few quick stats:
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hour of video are watched each month on YouTube
- According to Nielson, YouTube reaches more US adults ages 18-34 than any cable network
What’s YouTube all about?
YouTube is a way to connect information rich content (video) with a global audience, instantly, perpetually, and for free. Pretty incredible. You know this, as a viewer. But defining YouTube as a platform for brands is more confusing. It’s not just a social platform like facebook. It’s also a content and advertising platform all rolled into one.
With this combination of platforms, come certain rules and norms. Since it’s not purely an advertising platform, it’s important to engage with your customers/audience. Make and share content that’s important to them. Want to pimp your product or service throughout every video? Not cool. Be funny, personable, and valuable in the context of the viewers’ time and priorities.
Why is YouTube better than Advertising on Television?
YouTube is the 2nd most used search engine, only behind Google itself. If you’re looking to get discovered or grow brand awareness, this is a platform you have to be on.
What is YouTube? Really
That’s a very real question, because YouTube was like nothing before. Discovering its uses and capabilities has been an on going process. evolved into a social network (like Facebook) an advertising platform for businesses, and a free wa