“The most important part of what you do on YouTube – the greatest optimization – is to make something great, and to love what you’re making.” – the YouTube Creator’s Playbook
a few things to keep in mind
1. Captivate your audience in the first 15 seconds, and keep them watching throughout the video. Do this by editing your content down, with clean cuts, to only the best stuff.
2. Include specific Calls to Action in the video of through annotation.