Food is Critical…

I got to work with this startup again, this time to help craft the 2nd Kickstarter video. I’m all about this company’s mission. For this, we wanted to:

1. Say the most important thing first.
2. Follow Simon Sinek’s “Golden Circle” starting with Why, How, then What.
3. Strike a balance of seriousness, yet positive and optimistic. Not be doomsday-depressing.

We experimented with different tones in delivering the lines, soundtrack, and structure before arriving at this
particular edit

UPDATE: The Kickstarter was a success!