Vigilant Eats

People don’t buy what you do, they buy why you do it.” – Simon Sinek

It’s become a popular TED talk and was a guiding light in this brand strategy project. I met with the CEO of this company several times to better understand its brand, the competition, and his values to create a video for his new website that would help strategically brand the company.

Meeting Sketchnotes:

One of the earlier cuts is preferable to me because it focuses on health and storytelling while presenting the founder in a favorable way:

The client wanted to change a few things and we ended up with a slightly longer and more personal direction: